Four Tips for Designing an Eye-Catching Poster

Posters are an incredible way to promote yourself. Whether you want to generate buzz for an upcoming show, you’re running a sale, or you simply want to call attention to a service you offer, a poster is a phenomenal means to draw in customers. However, an attractive and eye-catching sign is more than just slapping some words on a piece of paper and calling it a day. To successfully run your next poster campaign, you need to have a unique design that captures the interest of your viewers. If you’ve been thinking about designing a poster for your upcoming promotion, then you need to take note of these four design tips.

Make Color Work in Your Favor

Certain colors have been shown to influence moods, which means that by choosing the right color for your poster, you can help encourage your customers to respond to it appropriately. For instance, if you want your customers to feel happy, then yellow is the way to go. Want to excite them? If you're looking to excite the customers then red would be the best choice. The color you choose does matter, and your choice can make or break your campaign.

Consider the Impact of the Font

Just like color can affect your poster’s mood, so can your font and typeface. A classic font can read as understated, while a dramatic font can excite your customers. It’s essential to maintain consistency across your brand, though. If your company is targeted toward a younger demographic, you don’t want to alienate them with a somber or out-of-place font.

Imagine It from a Distance

When preparing your poster, it’s critical to not only take a closer look at the finer details, but also cast your eye on the bigger picture. This means that when designing it, you should try to picture what it’ll look like from across the room as well as when standing right next to it. Sure, small graphics and tiny font can convey a dramatic message when your customers are nearby, but how will you hook their attention when they’re merely spotting it from across the street?

Think about Space

Finally, your use of space is essential when drafting your poster. A large image and punchy typography can definitely draw in your customers, but sometimes you can play around with using open space to drum up interest in your poster. While there’s not necessarily any wrong way to create the poster, it’s still something you’ll want to consider to help make sure it aligns with your brand.

Of course, if all of this is too complicated for you, then don’t fret. We are pleased to offer our own in-house designer, who is more than happy to help you create your next marketing campaign. To learn more about our services, or to get started on ordering your poster, please don’t hesitate to reach out to us today!