Helpful Tips for Designing Your Direct Mail Postcard

Up to 90 percent of direct mail pieces are read by the receiver. Compared to just 60 percent of emails, and that’s a significant jump. However, for your direct mail postcard to be successful, you have to use the right design.

A quality and effective design helps to guide your prospects through the advertisement while driving home your marketing message in a way that’s visually appealing. Great design is also going to adhere to your brand standards while helping you create a cohesive brand image that’s easy to recognize.

Learn more about the steps required to create a grain mail piece here.

Plan Your Direct Mail Postcard Carefully

It’s important to play your direct mail postcard ahead of time. This will help you streamline the design process and keep you organized. Also, if you encounter any issues down the road, you can go back to your initial strategy to get back on track.

Get to Know Your Target Audience

It’s virtually impossible to design an effective direct mail postcard if you don’t know who you are trying to reach. Knowing what your audience wants can help you create a persuasive design that will complement the copy you write.

There are several things you need to know, such as:

• How much information a prospect needs
• What offers they are going to respond to
• What images will resonate with them

Get to know all these things before you dive further into the design process.

Determine the Goal of Your Direct Mail Postcard

You need to know the goal or intent of your direct mail postcard, too. Why are you creating the advertisement? What do you want to achieve?

When you know the goal of your piece – along with the campaign entirely – you can hone in on the message you ant to send and create quality copy and visuals that help achieve that goal.

Organize Your Copy

There are a few key copy elements that are seen on any direct mailing. Some of these include:

• An offer (with coupon code)
• Headline
• Call to action
• Tracking info
• Benefits
• Subheading
• Location information

While there aren’t any hard and fast rules for the placement of these elements, there are a few basic principles you need to keep in mind. For example, your headline needs to be prominent and larger than the typeface you use for the subheadings or supporting copy. Your CTA and offer needs to be clear, too, as these are the most important parts of the direct mail postcard.

Direct Mail Selling Success

As you can see, there are several things you need to keep in mind when it comes to the design of your direct mail postcard. By adhering to the guidelines and tips found here, you can feel confident your campaign is going to have the best chance of success. Once you have created your design and are ready to print, contact us, as we can help ensure you get the quality direct mailing piece you want and need for a successful campaign.