How to Choose the Right Type of Paper for Your Print Marketing

The type of paper you choose for your marketing materials can significantly influence how your brand is perceived. From business cards and postcards to brochures and packaging, selecting the right paper ensures your message looks sharp, feels professional, and endures handling. M3 Printing offers a wide range of paper types, finishes, and weights to suit every project and budget.

Match Your Paper to Your Message
Paper Types and Finishes Explained

Matte papers are smooth and non-reflective, ideal for professional materials like business cards and formal brochures. Glossy finishes add shine and vibrant color, making them perfect for promotional flyers and postcards. Uncoated paper stocks give a natural, writable texture suitable for forms and invitations.

Paper Weight and Thickness

Paper weight affects how substantial your piece feels. Lightweight papers (60–80 lb) are great for everyday use, while heavier stocks (100–130 lb) give materials a premium, durable feel. Our greeting cards and calendars use heavier paper for a more lasting impression.

Choose the Right Paper for Each Product
Product Recommendations from M3 Printing

For direct mail campaigns, we recommend durable paper stock for door hangers or rack cards. Presentation pieces like folders or posters shine with gloss or UV finishes. For writable forms, try our carbonless NCR forms printed on smooth uncoated sheets.

Consult with Our Paper Experts

Need help choosing the perfect paper? Our team is here to guide you through every option. We’ll help you balance look, feel, and cost so your printed materials make the right impact.

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Explore Custom Options with M3 Printing

From custom brochures to thick postcards and professional folders, we have a paper type for every marketing goal. Visit our printing services page to browse options or request a quote for your next project.