How to Utilize Print Marketing in a Multichannel Campaign

Successful marketing today relies on a combination of digital and print strategies. While online channels grab attention, print delivers a physical experience that sticks. When combined effectively, print and digital create a powerful multichannel marketing campaign that drives results.

The Power of Print in a Digital World
Why Print Still Matters

Print cuts through the digital noise. Tangible materials like postcards, brochures, and business cards offer a physical connection that online ads can't replicate. Customers remember print — especially when it’s visually striking and paired with a digital follow-up.

Bridge Print and Digital

Use custom stickers with QR codes or print postcards with personalized URLs to guide customers from physical touchpoints to online action. This integration helps track engagement, reinforce messaging, and guide users toward purchase decisions.

Reinforce Digital with Print
Tangible Follow-Up That Converts

After a digital ad campaign or email blast, reinforce the message with direct mail or printed offers. Printed greeting cards or door hangers can reconnect with potential leads who didn’t convert online. This strategy improves retention and encourages a second look.

Boost Engagement with Variety

People engage differently with physical media. Combining print and digital ensures you reach wider demographics. Add tactile print materials to your social campaigns or use branded calendars to keep your message on desks all year long.

Build Your Multichannel Strategy
Partner with M3 Printing

At M3 Printing, we make it easy to combine print with your broader marketing goals. Explore our full printing services and discover how custom printed materials can amplify your campaign’s success across platforms.